Shopper Marketing Analyst
Location – Bracknell
1 Year Contract
1 Day per week on site
Pay Rate - £17.93 - £22.41
Your responsibilities in the role
- Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
- Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
- Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
- Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
- Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
- Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.
Skills and Experience
- Degree in Marketing or higher from an accredited institution
- Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market
- Strong analytical aptitude
- Experience in project & stakeholder management
- Excellent communication & influencing skill
- Commercial acumen
- Project management and prioritization skills
- Ability to prioritise
- Strong interpersonal and communication skills
Further details are provided upon application