Job Title: Out-Of-Home (OOH) Media Specialist
Job Summary:
We are seeking a creative and analytical Out-Of-Home (OOH) Media Specialist to join our dynamic team at [Digital Marketing Agency Name]. The ideal candidate will be responsible for planning, buying, and executing OOH advertising campaigns that drive brand awareness and achieve marketing goals. This role requires a strategic thinker with a deep understanding of the OOH landscape and a passion for innovative advertising solutions.
Key Responsibilities:
- Campaign Planning: Develop and implement OOH media plans that align with client objectives and budget.
- Media Buying: Negotiate and purchase OOH media space, ensuring cost-effectiveness and maximum exposure.
- Vendor Management: Build and maintain relationships with OOH media vendors and partners to secure prime locations and competitive rates.
- Creative Collaboration: Work closely with the creative team to develop compelling and effective OOH ad creatives.
- Data Analysis: Monitor and analyze campaign performance, providing regular reports and insights to clients and internal stakeholders.
- Market Research: Stay updated on industry trends, consumer behavior, and competitive landscape to inform campaign strategies.
- Budget Management: Manage campaign budgets, ensuring optimal allocation of resources and tracking expenses.
- Compliance: Ensure all OOH campaigns comply with industry regulations and guidelines.
- Innovation: Identify and explore new OOH opportunities and formats to enhance campaign effectiveness.
Qualifications:
- Experience: Minimum of 2 years of experience in OOH media planning and buying, preferably within a digital marketing agency.
- Skills:
- Strong negotiation and vendor management skills.
- Proficiency in media planning tools and software.
- Excellent analytical and problem-solving abilities.
- Creative mindset with the ability to think outside the box.
- Strong communication and presentation skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Desired Skills:
- Experience with digital OOH (DOOH) advertising.
- Knowledge of geographic and demographic targeting techniques.
- Familiarity with data analytics platforms such as Google Analytics.
- Understanding of cross-channel marketing strategies.
- Ability to develop and maintain strong client relationships.