Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian, and North American markets focusing on its core categories of cycling, motorcycle, and Athlete performance products.
This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets.
As the digital business continues to grow at a fast pace there is now a need for an experienced Digital Marketing and CRM Manager who will report into the Head of Digital at our Head Office in Poole, Dorset.
About the role
The Digital Marketing & CRM Manager will be responsible for the ongoing traffic management of digital marketing activities on Muc-off.com and EU / US websites. This hybrid role spans performance marketing via affiliates, paid social, PPC all SEO activities and existing first-party database growth and trading. Including the conception and growth of email automation and segmentation. Experience in ad creative is a must as working closely with our design and content teams to craft compelling ads at all stages of the marketing funnel is a vital part of the role.
Key Responsibilities
- To establish and implement a digital, consumer-focused CRM strategy globally – to reduce acquisition costs and work our existing customer base harder
- To create database-building campaigns, working closely with our marketing department
- To implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
- To manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels including Meta, Google, TikTok and Microsoft
- To lead and report on SEO activities globally exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity.
- To identify and implement new and emerging digital revenue streams think TikTok shop, social commerce and subscriptions.
- Become the owner in digital creative ads from top of funnel Youtube to META re-targeting creatives you will oversee all creative implementation setting briefs for design and content teams.
- Lead on the running of our community-loyalty programme helping our fans create compelling UGC and working it back into out-reach ads.
- Create compelling reporting using GA and Shopify reports which is isn’t just informative but also actionable.
- Lead and conduct experiments to enrich our knowledge through data – be that on email marketing creatives, PPC ad copy, or Instagram Reel creative.
- Work closely with the Digital Experience manager to craft market leading end to end experience representing the brand at all touch-points.
What we’re looking for
An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy. Who lives and breathes ROAS with the ability to adapt and evolve as the job demands require.
Experience in working in a cross-functional, multi-discipline organisation. The ability to influence and drive the digital agenda is paramount amongst design, content, marketing and sales functions.
Extensive experience managing external agencies and tools of the trade such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing tools
Must-haves
- With a university degree or equivalent
- Digital Leadership Experience from strategy to people
- Expert Knowledge of consumer CRM and Email marketing strategies including automations or flows.
- Experience in Shopify plus or very similar platforms
- Experience of product and service launches and management
- Experience building and scaling a team to meet global demand
- Very strong digital marketing knowledge from SEO to PPC and UGC to CRM
- A D2C Pioneer with retail experience
- Proven Experience leading on-site SEO initiatives ultimately building a strategy and reporting on success
- Expert knowledge of Google ads, merchant centre, GA4
- Strong communication skills and the ability to interact at all levels of the business
- Experience in content reporting including KPI measurement and CRO recommendations
- Experience running A/B experiments
- Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage
Desirable
- Experience of digital marketing attribution
- Experience of Dot Digital and/or Klaviyo or similar
- A keen interesting in cycling or powersports
- SEO knowledge both on and off site
- Experience in Yotpo rewards
What we can offer
- 33 days holiday, inclusive of UK bank holidays increase with length of service
- Hybrid Working – 3 days in the office and 2 working from home (currently)
- Early finish on a Friday (unless pre-agreed to cover chat)
- Long Service Rewards
- Employee Assistance Programme
- Eye Care Voucher Scheme
- Cycle to Work Scheme
- Fresh fruit and biscuits each day
- Chill out areas, showers and a secure area to store your bike
- Pension contributions
- An awesome opportunity to work with a local and widely recognised Brand
- A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness
- Excellent staff discount on Muc-Off products
- Brilliant social events