Senior Product Marketing Manager

At Plum, we're on a mission to maximise wealth for all. We're making saving money effortless and turning investing into something everyone can do.

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people save £3 billion across 10 European markets.

Named the UK's fastest-growing fintech in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 190 talented people work together to empower people to do more with their money. And now, the team is growing!

About the role

We're excited to be hiring for a Senior Product Marketing Manager who will play a crucial role in driving the success of Plum's products across our key markets. We're looking for someone who can take Plum's unique automation, saving and investing products and translate them into clear, differentiated, and compelling propositions that resonate globally.

You'll lead the development of our product positioning and messaging, making sure we communicate the value of our products in a way that makes sense for customers everywhere. It's an exciting time to join Plum as we continue to expand our suite of products, helping people save and invest for the short, medium, and long term, no matter who or where they are.

And it's an exciting time to join the Product Marketing team, too. You'll be the second member of our team, so there'll be plenty of scope to make the role your own.

You'll be a key part of the marketing team, primarily based in London, but collaborating closely across our product and marketing teams across Europe. You'll work with Product Managers, Designers, and Engineers to shape products and bring them to market. On the marketing side, you'll be responsible for positioning, messaging, and coordinating with channel owners to launch new products and drive their growth through strategic campaigns.

What You Will Do

• Develop and own positioning and messaging for Plum's products.
• Lead the development and execution of go-to-market strategies for new product features and releases, aligning them with broader brand and business objectives.
• Conduct customer research to identify customer pain points, needs, attitudes and preferences.
• Conduct market and competitor analysis to identify trends, opportunities, and challenges, using these insights to shape both product and marketing strategies.
• Collaborate with product teams to build a comprehensive understanding of our products, acting as a bridge between product and marketing by communicating clearly and effectively.
• Create and oversee the development of genuinely distinctive and useful product content, ensuring it resonates with our audience.
• Support our channel marketing teams as they develop strategies and tactics to grow our products.
• Bring together and coordinate cross-functional teams to deliver impactful product launches, campaigns, and seasonal initiatives.
• Monitor and measure the effectiveness of product marketing initiatives, using data to refine and optimise strategies for maximum impact.

What We Look For

• You have extensive experience in product marketing, ideally across multiple markets within the Fintech or tech space.
• You have a proven track record of leading go-to-market strategies for tech products, with a strong understanding of the product and customer lifecycles.
• You've got exceptional communication skills, with the ability to turn complex technical features into clear, compelling benefits for customers.
• You're a strong advocate for customer wants and needs, with a knack for uncovering insights that drive product and marketing success.
• You have experience working cross-functionally, with the ability to influence and lead teams across different disciplines and locations.
• You've got a creative mindset with a passion for brainstorming and ideation, coupled with a data-driven approach to optimise marketing efforts.
• You're comfortable managing multiple projects simultaneously, with excellent organisational skills and attention to detail.

Plum Perks

• We're all in this together! Own part of the company through stock options.
• Private health Insurance.
• Annual training budget.
• Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration.
• Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee.
• Free Plum Premium subscription (normally £9.99 a month).
• 2 weeks paid sabbatical after four years of service.
• 25 days holiday a year, excluding bank holidays (33 in total).
• 45 days work from anywhere.
• Employee referral scheme up to £4000.
• 1 day paid leave for volunteering, supporting you giving back to society.
• Enhanced parental leave.
• Team trip to secret destinations once a year.

If you think this sounds like a bit of you then don't hesitate to get in touch!

Thanks,

Plum Team

Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.