About us:
Here at c2c we take pride in being an award-winning train operator running services between Fenchurch Street and Shoeburyness, serving 26 stations in East London and South Essex. Our customers never stand still and neither do we. We anticipate, innovate and flex around our customer’s needs and it takes a great team to do this.
What you’ll do:
As a Marketing Executive within our busy team, you’ll manage projects, foster partnerships, and administer third-party relationships with c2c’s marketing suppliers and stakeholders. You’ll also handle marketing collateral, provide ad hoc support, and contribute to business growth objectives.
Key Accountabilities:
- Work with the marketing team to deliver relevant, timely and engaging marketing communications to our target market, inspiring revenue growth and uptake of digital products.
- Proactively support the delivery of ATL and BTL Marketing campaigns with project management of campaign creation, agency management, through to measurement and analysis of media channels.
- Own and manage the delivery of marketing communications required on-route, working closely with the station and fleet teams to identify requirements, advise communication solutions.
- Ensure timely delivery of marketing collateral, collaborating closely with suppliers, printers and distributors, to meet all project deadlines. Work with suppliers to strategically manage poster plans at stations, maximising visibility and impact.
- Build strong working relationships with colleagues and departments, including Customer Services and Communications, to understand their requirements and lead on relevant campaigns.
- Ensure a thorough grasp of c2c's brand guidelines to maintain compliance across all collateral. As the Brand Guardian, handle internal branding requests for both internal and external assets throughout the business.
- Advocate for the marketing team within the company. Collaborate with the CRM Manager to create the monthly marketing internal newsletter and maintain updates on the marketing intranet page.
- Collaborate with the B2B Manager and Marketing & Brand Manager to implement product promotions, handle T&Cs, and organise promotional events along the c2c route. Build partnerships with attractions and destinations, nurture existing relationships, and lead partner campaigns
- Support the marketing team with admin functions. Be responsible for raising POs, monitor expenditure against budget, maintain best practices within marketing folders and image library, and take and distribute notes and actions from meetings.
What it takes:
- 2 years + marketing experience, preferably with a degree, to include experience of marketing using both digital and offline channels
- Understanding: Familiarity with the print, production, and distribution process.
- Copywriting Skills: Strong ability to create compelling marketing content.
- Communication: Excellent interpersonal and communication skills.
- Attention to Detail: Outstanding eye for detail.
- Budget Management: Understanding of budgeting and forecasting.
- Initiative: Ability to prioritize tasks and work independently under tight deadlines
- Adaptability: Quick thinking and adept at managing multiple projects simultaneously.
- Commerciality: Aptitude to recognise and develop opportunities which deliver a positive return on investment
What we offer:
- Attractive Salary up to £34,000 dependant on experience
- Final salary pension scheme
- 33 days inclusive of all bank /public holidays recognised in England
- Free travel on c2c and discounted travel on other National Rail services
- Access to an online benefits portal, a one-stop shop for a variety of rewards and benefits.
To apply for this vacancy, click on c2c Careers - Current vacancies and conditions | Work with us (c2c-online.co.uk)
Before you apply thoroughly read through the job spec above to ensure you're the right fit for the role and highlight specific ways your experience makes you an excellent candidate.
Instead of sounding vague by simply stating you have the desired skill, give examples of how you have used these skills during your career/life experiences. This will help to make your application stand out and provide us with an insight into how you identify your transferable skills.
The closing date for this role is Sunday 22nd September 2024
Shortlisting will be carried out based on the information provided in your application.
Feedback will only be provided if you attend an interview or assessment.
Building an inclusive workplace with a diverse workforce where everyone can feel they belong and be able to do everything to the best of their ability regardless of gender, ethnicity or any other characteristic is a key commitment for us.
We are proud of the progress we’re making at c2c, and we continue for it to be a significant focus in our business. as we strive to create workplaces that reflect the communities we serve