Product Marketing Manager

Start Date - ASAP

Contract length - 6 months

Day rate - Circa £450 - £550

IR35 - Outside

Location: London, 2 days per week on site

Product Marketing Manager (SaaS)

Our client, an innovative data intelligence platform specialising in Private Equity, is seeking a dynamic and strategic Product Marketing Manager.

Backed by a leading fund and corporate services provider, they are disrupting the market with a cutting-edge SaaS solution designed specifically for Private Equity Fund Managers.

As they prepare for rapid growth, the client is looking for a Product Marketing Manager to develop and execute a go-to-market strategy that drives product-market fit and client engagement through targeted, multi-channel campaigns.

This is a unique opportunity to join an ambitious team, build a distinctive brand, and help bring an innovative platform to market.

About the Role:

The Product Marketing Manager will play a key role in shaping the marketing strategy and execution for the client’s SaaS platform and products. This individual will work closely with Product and Business Development teams, ensuring the client’s solutions align with market needs and deliver measurable impact.

Key Responsibilities:

• Develop and lead product marketing strategies, with a focus on segmentation, targeting, positioning, and executing multi-channel go-to-market campaigns.
• Create high-quality content to support various client journey touchpoints, from lead generation to client engagement, in collaboration with cross-functional teams.
• Implement and manage marketing automation tools to track, measure, and analyse the effectiveness of campaigns, ensuring alignment with the client’s growth objectives.
• Utilise market, competitor, and client insights to shape the product roadmap and enhance product-market fit.

About You:

• Marketing Expertise: Strong background in marketing, ideally within the Private Markets sector. SaaS experience is highly valued.
• Strategic Experience: Proven ability to create and execute product marketing strategies that drive tangible business results.
• Detail-Oriented and Methodical: Skilled at analysing market data and identifying client needs to develop highly effective, targeted campaigns.
• Excellent Communication: Exceptional writing and content creation skills, with a talent for crafting compelling messaging and developing cohesive content plans.

This is a fantastic opportunity for a results-driven marketing professional to join a pioneering company, help build a market-leading brand, and drive impactful growth for the client’s innovative SaaS platform.