Senior Account Manger - Advertising

What we do

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

What we believe

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

A passion for craft

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

A Senior Account Manager will be expected to carry out similar tasks as an Account Manager but will also take on responsibilities associated with the Account Director role. The role will already have experience of working across a range of projects as an Account Manager and should demonstrate the ability to draw on previous experience to make recommendations to clients and proactively propose solutions to their problems.

The role will demonstrate sufficient knowledge of the client’s business to be able to actively contribute to and critically assess content development. The role will build your confidence to have more strategic conversations with clients, without always needing a more senior member of the team to be involved.

Account management: Partners with a Project Manager to ensure successful delivery of projects within time, budget and scope. Is knowledgeable of the client’s marketing strategy. Identifies opportunities to grow accounts through cross sell and upselling. Leads client meetings to drive client agenda. Accountable for client deliverables. Contributes to tactical brand planning and creative process aligned with the marketing strategy. Continuously executes client deliverables to a high standard.

Project Management: Understands the process and importance of accurate resource planning. Where applicable works with the Project Manager to understand resourcing requirements.

Finance management: Works with the project team and client to agree budget, scope and timeline. Ensures the project management team deliver timely financial reports. Has oversight of purchase orders, ITI, PO, invoice approvals and SOWs reconciliation. Manages the finance reporting /trackers both for fee and out of pocket costs. Ensures regular and timely timesheet submission and approval for billing.

Relationship management: Owns the day-to-day relationship with the client. Ensures stakeholder management at all levels. Anticipates challenges and risks and escalates in a timely manner and as appropriate.

Process management: Is knowledgeable of and adheres to agency processes. Understands the importance of process efficiencies and contributes to continuous improvement initiatives.

Leadership: Takes mentoring and line management responsibility for Account Executives where appropriate. Leads a virtual team of those responsible for client deliverables outside of the immediate function.

Data & GDPR management: Understands GDPR and escalates potential issues, taking responsibility for project specific processes. Ensures data policies are internally ratified within SOW/ Contract.

Communication planning: Communicates internally / externally in a timely, clear and concise manner. Is comfortable having difficult conversations within internal teams. Facilitates open and transparent communication. Has overall ownership of project update meetings.

How you will do it

The key Publicis Health competencies will apply to the way you do perform this role:

• Planning - accurately scopes out length and difficulty of tasks and projects
• Customer focus - uses customer insights to drive and guide the development of new offerings
• Collaboration - builds partnerships and works collaboratively with others to meet shared objectives
• Drive for results - identifies and seizes new opportunities
• Innovation - experiments with new ways of looking at things rather than staying within comfort zone

For people managers, we also look at these additional competencies:

• Developing talent - holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them
• Managing vision and purpose - talks beyond today; talks about possibilities; is optimistic

We assess potential through the AIM framework. Further details are available in the Career Conversations tool. The following are some examples, however in practice the whole framework will apply:

• Acumen - notices when things change and anticipates problems or issues that will need to be overcome
• Influence - excellent insight into how to get things done
• Motivation - maintains confidence and drive in the face of ambiguity

Imagination

Push the boundaries of creativity and originality

Discipline

Individual rigour and respect for the laws of science

Togetherness

Kindness and admiration for our fellow citizens

As a wider agency, our Think Further positioning captures our conviction that health extends across people, science, business and society, and, as an integrated agency of four disciplines centred around three key crafts, our belief that bringing together different experiences and perspectives provides opportunities to create healthier futures, together. Across the business, our aim is for this to translate into opportunities to work collaboratively across disciplines, sharing different perspectives and experiences, to create more effective solutions and better work.

Who you are

• You should be comfortable delivering against the responsibilities outlined in What you will do section above
• You will have experience of delivering change management programs
• You will have relationship management experience and ability to interact efficiently with various stakeholders across different geographies at all organisational levels
• You will be an effective line manager
• You will have experience of the full project life cycle
• You will be a strong commercial acumen & financial / budget management
• You will have the ability to identify opportunities for growth
• You will have excellent knowledge of marketing principles & integrated communications
• You will have experience having already worked within an agency environment
• You will hold great communication and stakeholder management skills
• You will be able to identify continuous improvement opportunities through evidence backed decisions
• You will have the ability to build and maintain relationships across all levels of an organisation
• You will have stakeholder/senior stakeholder management
• You will be a strong communicator with impeccable standard of written, spoken and presentation English
• You will hold strong influencing skills; easily consults and negotiates with internal and external stakeholders regionally and globally
• Ideally you will have experience working with geographically disparate teams across global clients
• Ideally you will have knowledge (and experience) of the healthcare & pharmaceutical market
• Ideally you will have an understanding of PHCG offerings and tools