The Brand
Co-owned by Ellie Goulding, SERVED has quickly become one of the fastest growing ready-to-drink brands in the UK, with Heineken acquiring a significant minority stake in September 2023.
The SERVED range includes award winning ready-to-drink cocktails and hard seltzers, made using only the finest natural and sustainably sourced ingredients, wonky fruit, and premium spirits.
Since launching in July 2020, SERVED has recorded triple digit growth year-on- year with 2024 growth forecast to exceed this.
SERVED is now available in 8,000+ distribution points (and growing) across the UK including Tesco, Morrisons, WHSmith, Ocado, Co-Op, Booker, Shell, Little Waitrose, Budgens, multiple retail forecourts and many others.
The UK RTD category has grown 47.5% in the last five years and was worth £866m in 2022. The ready-to-drink cocktail category grew by an astonishing 24% last year, as consumers look to enjoy high-quality cocktails in a convenient and sustainable format, a trend that shows no signs of slowing down.
We are led by a team who are passionate about the brand and maintain exceptionally high standards in all aspects of the business. We’re looking for like-minded people who are entrepreneurial, self-starters, hungry and itching to make things happen.
The Opportunity
A rare opportunity to join the team as our wholesale and convenience channels grow exponentially. Reporting to and working directly alongside the Head of Off-Trade, the brand is looking for an entrepreneurial and ambitious Senior National Account Manager to take ownership of our Wholesale and Convenience channels, build long term relationships and deliver category leading growth.
Key Responsibilities
- Delivering the channel strategy, with full P&L accountability and budget management within the Off Trade C&C and Convenience channel.
- Building strong JBPs with customers to ensure profitable growth plans and business objective.
- Developing long-term relationships with buyers, category, shopper, marketing and events decision makers
- Seeking out and securing new business opportunities primarily in wholesale, convenience and forecourts, also looking at opportunities in other Off-Trade sectors
- Delivering brilliant category driving annual business plans including key sales and growth drivers of share of shelf, POS, distribution, pricing, promotions and investment
- Owning your own demand forecast, working collaboratively with operations and finance
- Analyse sales data to continually improve and develop sales strategy
- Sharing data and insights to the business with clear objectives
Key Skills & Experience
- Education to at least degree level, or equivalent, with specific experience delivering in a fast-growing, food or drinks brand.
- Have a minimum of 3+ years previous experience within a branded and fast-growing, food or drinks brand.
- You’ve been directly responsible for wholesale, grocery or convenience channels with full P&L responsibility
- Must have strong and existing relationships within the wholesale, grocery and convenience channels
- Able to demonstrate a track record of successfully surpassing KPIs
- You must have strong existing relationships within the wholesale, convenience and off-trade channels.
- Personable and articulate with strong communication and influencing skills.
- You are results orientated, think commercially, value every pound and you’re a great brand ambassador.
- You are positive, ambitious, self-sufficient, great with people and a real team player
- You are extremely well organised, with a structured, methodical approach to work.
- You have a passion for working within a small, fast-paced and entrepreneurial environment where no task is too small.
- Available to commute to our London office (4 days a week)
What’s in it for you
- To be part of one of the fastest growing and exciting businesses in the drinks industry, co-owned by Ellie Goulding.
- A chance to work alongside the founders and team to learn, develop and grow alongside the business.
- A chance to work with Ellie Goulding and her hugely talented team.
- A unique opportunity to join the brand at an early stage in one of the most exciting new drinks categories.
- To be part of a business that’s on a mission to change the way we drink. Were ethical, honest, and transparent.
- We are passionate about making positive change in the world, particularly when it comes to sustainability. We make our drinks with ‘wonky fruit’ that would have otherwise gone to waste, invest 5% of our profits in environmental projects, we are a carbon negative business, and we are the first RTD brand globally to introduce carbon labelling.
- You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level.
- As much SERVED as you would like.
Package & Benefits
- Competitive base salary
- Annual bonus based on achieving annual KPIs
- 25 days holiday + public holidays
- 3% employer pension contribution, 5% optional employee contribution
- 4pm Friday finish
- Free SERVED for yourself, and product discount codes for friends and family
- Private Medical Insurance with Bupa
- Flexible working
At Served we believe in having a diverse team of like-minded, enthusiastic, hard-working and skilled people that make us who we are and a fundamental part of our growth and success.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.
If being part of a hugely exciting and growing brand sounds exciting to you and you have the right skills, attitude and drive to help us lead the way as the UK’s leading premium RTD brand then we would love to hear from you.