Fresenius Kabi UK
runcorn
Full Time
Permanent
The Role
We're looking to appoint a Marketing Director for our Pharma & Nutrition business streams in the UK & Ireland.
The position reports to the UKI Managing Director and is a key member of the Exec Leadership Team. Leading a team of 7 direct and 17 indirect reports the role has accountability for the development and strategic marketing of our Pharma & Nutrition brands across the UK & Ireland, leading the Scientific Affairs team and ensuring our digital marketing promotes and positions our Corporate brand .
The Company
Fresenius Kabi is a global health care company that specialises in lifesaving medicines and medical technologies for infusion, transfusion, clinical nutrition and biosimilars. Our expansive portfolio of products provides essential support for the care of critical and chronically ill patients. As a global health care group with more than 100 years of experience in pharmaceuticals, medical devices, and life sciences, we have more than 35,000 employees worldwide, with just over 1,000 in the UK & Ireland.
Key Accountabilities
Overall responsibility of the marketing team for the country specific marketing strategy, plans, projects and campaigns for products and services in line with group product strategy .
Responsible for the Fresenius Kabi’s brand and the continuous promotion and improvement of our brands and corporate reputation to include:
Regulatory Compliance:
In collaboration with Supply Chain, maintain and develop product demand forecasts.
Responsible for list pricing strategy in-line with regional pricing strategy.
Responsible for the marketing input to the annual Forecast, Medium Term Strategy and Budgeting Process.
Ensure alignment with Sales Director and sales activities with marketing activities to support sales.
Monitor and report on competitor activity in our core and related markets and ensure the company is best positioned to maximise competitive advantage.
Maintain excellent, relevant, market knowledge, data and customer insight especially by direct customer contact a supplemented by an appropriate range of qualitative and quantitative sources.
Qualifications and Experience
The following qualifications are desirable but not essential:
Chartered Institute of Marketing (CIM) – Diploma in Professional Marketing Level 6
Chartered Institute of Marketing (CIM) – Postgraduate Diploma in Professional Marketing Level 7
Skills and Attributes
Fresenius Kabi UK
runcorn
Full Time
Permanent