Marketing Executive

Job Title: Marketing Executive
Department: Sales & Marketing Team
Reports To: Business Support Director
Location: Braunstone, Leicester

Role Profile:
We are seeking a proactive and creative Marketing Executive to join our Sales & Marketing Team. The role involves closely working with the Business Support Director and Marketing Director to support the implementation of marketing strategies and optimize processes to achieve the company s objectives. This is a dynamic role that covers a wide range of tasks, including CRM management, content creation, brand promotion, and market research.

Key Responsibilities:

• Assist in executing the marketing plan and supporting the Sales Team in customer retention and development.
• Manage the CRM (Hubspot) database, ensuring efficient data segmentation.
• Support the B2B event strategy and create, as well as facilitate, ADS events.
• Develop content and promotional materials, including email campaigns, advertising, PR, and design.
• Promote the company s brand both online and offline, and maintain a strong social media presence.
• Maintain and optimize the company s website, including SEO.
• Provide regular reports on marketing activities and performance.
• Research market trends and conduct competitor and customer analysis to drive demand for our services.
• Maintain marketing support materials and handle other tasks as needed.

Skills, Experience & Personal Attributes:

• Industry-recognized qualification in marketing.
• Proven experience in marketing with a desire to learn and grow.
• Familiarity with Hubspot or similar CRM systems.
• Strong understanding of SEO, both onsite and offsite.
• Creative mindset with excellent writing skills.
• Strong communication, influencing, and teamwork skills.
• Self-motivated, detail-oriented, and able to work independently.
• Positive attitude towards innovation and change.

Core Values:
You will be expected to operate in line with our core values of Integrity, Responsibility, Customer Focus, Collaboration, and Reputation.

Training & Development:
Engagement in the Performance & Development Review process and attendance at recommended training sessions is expected.