Marketing Manager - Paid Media

Our client a global organisation specialising in financial software is now seeking a talented Marketing Manager to manage paid media and demand generation activities and programs for their UK operation. This is a 12 month contract based in central London, a hybrid role.

Duties:

• Design, own and report on a robust media testing plan across demand generation, with the goal of clearly showing impact of campaigns on business performance
• Plan integrated funnel, funnel demand generation campaigns through: Brand, Display, Video, Content, Whitepapers, Case Studies, Webinars, Events, High Quality Leads and Sales Enablement.
• Stay abreast of changes in the marketing environment and coordinate market research projects.
• Manage ongoing relationships with different marketing vendors.
• Working closely with creative and content teams.
• Ensures that project/department milestones/goals are met and adhering to approved budgets.

Skills:

• Solid experience in leading demand generation initiatives
• Experience across PPC, Social and Content Syndication - with a lead generation focus
• Ability to work closely with the broader Performance Marketing & Website teams to ensure demand generation best practices and data driven website touchpoints for lead generation are installed
• Experience with software tools such as Salesforce, Eloqua, tableau
• Prior experience working in the FinTech/B2B sector

Benefits

• Global company
• Excellent team support
• Free breakfast
• Possible extension.