Area Sales Manager

Area Sales Manager – Retail & Showroom (Yorkshire and Northeast)

We are excited to be working with a leading manufacturer of bathroom products to fill a key role covering the Yorkshire and Northeast regions.

As an Area Sales Manager, you will be responsible for managing a growing portfolio of retail and showroom clients. This role is focused on ensuring that product displays are well-maintained, up-to-date, and prominently positioned in prime showroom spaces.

Your role will involve rolling out high-quality bathroom displays across a network of mid-to-high-end independent retailers and showrooms. By increasing brand presence in these locations, you'll help grow sales opportunities by consistently targeting, servicing, and delivering the best service and offerings.

Key Responsibilities:

• Conduct meaningful contacts/meetings (a mix of face-to-face or remote via Teams).
• Manage and coordinate the roll-out of new product displays to ensure optimal brand presence.
• Negotiate stock and pricing for small stock deals with key showroom partners.
• Deliver in-branch training programs for showroom staff and affiliated installers, focusing on the full range of bathroom products and their applications.
• Support exhibitions and end-user related activities where necessary to promote brand awareness.
• Drive high customer engagement through a consultative and tailored sales approach.
• Manage a portfolio of around 130 active clients, generating approximately £1m annually.
• Balance key account management (70%) with new business development (30%) to maintain and grow the region.
• Track and analyse account performance, setting measures and targets to ensure continuous positive sales growth.
• Provide regular feedback to the Sales Director to help improve service and sales performance.
• Ensure consistent use of CRM to log activity

The Opportunity:

This is a fantastic role for an experienced retail sales professional within the bathroom industry to inherit a solid client base. You will have the autonomy to manage accounts, close deals, and target new opportunities to grow the area while working closely with a supportive senior leadership team.

What We’re Looking For:

• A proven track record in retail sales within the bathroom industry.
• Strong experience in managing and developing relationships with independent retailers and national merchant showrooms.
• The ability to roll out and manage product displays effectively while driving customer engagement through training and support.

What’s on Offer:

A competitive salary with an achievable and realistic quarterly bonus.

Excellent benefits package.

The chance to be part of a high performing close knit team with opportunities for growth and career development.

For further information and a confidential chat, please reach out to Ed Robinson below.

Tel: 07946 126 863

Email: Ed@asr-international.co.uk

Website: www.asr-international.co.uk

ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, and sanitaryware sector, for senior level appointments and Directors.