CRM Manager – High-Growth Womenswear.
Up to £60,000
London – Hybrid, 3-4 days in the office
Fella & Jones are delighted to partner with a rapidly expanding women's D2C brand, redefining the online shopping experience for fashion-forward consumers. With a focus on customer-centricity, innovation, and premium products, this brand is committed to delivering outstanding value and unique experiences to its growing customer base. As they continue to scale, they are looking for a talented CRM Manager to drive customer retention, engagement, and long-term loyalty through data-driven CRM strategies.
As the CRM Manager, you will:
- Lead the development and execution of CRM strategies using Klaviyo to increase customer retention, loyalty, and lifetime value.
- Design and implement customer segmentation to target key audiences with personalised, timely, and relevant communication across email, SMS, and other channels.
- Collaborate with marketing, product, and customer service teams to ensure seamless execution of CRM campaigns that align with the brand’s overall growth objectives.
- Utilise customer data and analytics to optimise automated workflows, nurture journeys, and re-engagement strategies.
- Monitor and analyse campaign performance, conduct A/B testing, and use data insights to refine future CRM initiatives.
- Stay on top of industry trends in CRM, retention marketing, and D2C strategies, ensuring the brand remains competitive and innovative.
- Report on key CRM metrics, including customer lifetime value (CLV), retention rates, and churn, providing actionable insights to stakeholders.
Experience
- Proven experience as a CRM Manager within a fast-growing D2C brand, ideally in fashion or a related industry.
- Expertise in Klaviyo or similar CRM/email marketing platforms, with a strong track record of delivering data-driven results.
- Deep understanding of customer retention strategies, lifecycle marketing, and personalised communication.
- Analytical mindset with the ability to interpret customer data and translate insights into effective marketing actions.
- Excellent project management skills, able to juggle multiple campaigns and deliver on tight deadlines.
If you're a CRM expert with a passion for creating meaningful customer experiences in a fast-paced, high-growth environment, we’d love to hear from you!