Area Sales Manager

Job Description

Area Sales Manager - Homebased / Field Sales - London/St Albans/Watford/Stevenage

£Attractive+ with bonuses, company car & home-based contract

KFF is a regional food wholesaler with around 270 colleagues based near Maidstone, Kent. We are part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. kff has a family feel with a close-knit team, supplying both fantastic local pub and restaurant customers as well as delivering direct to the caterer.

At KFF, we’ve are recruiting for an ambitious Area Sales Manager. You will be responsible for achieving the Sales targets within a defined geographical area. This will involve selling a range of chilled, ambient, and frozen products from our KFF range. Area Sales Managers are expected to generate their own opportunities and develop business in both existing and new business sectors. You will report directly into the Regional Sales Manager.

Key Accountabilities

• To exceed both sterling sales target and the company profit margin target.
• Maximize business for the company through existing customer base using intelligent and efficient call coverage.
• Generate own new business opportunities with customers matching KFF’s target profile.
• Track daily, weekly, and quarterly performance against agreed KPI’s and targets.
• Make sure all administration is up to date and acted upon.

It goes without saying that you are highly service focused, putting the customer at the heart of everything you do, having a passion and creativity when dealing with food. Providing the best solutions to support and enhance the customer’s business. Being creative with menu planning and designs, with ensuring the understanding of portioning control and finical costings. Tenacious and resilient you’re a self-starter with a drive and determination to succeed. You’ll need to be confident with the cold calling as well as face to face side of sales. Strong time management skills with the ability to prioritise workload. Needing to be self-motivated to enhance your own development.

You will also need the ability to create great results from a sale’s driven career. PC literate with all Microsoft packages, specifically excel. An excellent understanding of the principles of a start to finish selling process along with exceptional customer service skills. Whilst a desired experience of a minimum 2 years of sales in the food sector would not be essential.

We’re not just looking for a good fit, we want people who help to make us even better. We’re passionate about creating an inclusive workplace that celebrates and values diversity. We don’t want you to ‘fit’ our culture, we want you to define it. Bring your whole self to work.