Senior Paid Social Manager
Ecommerce Retail, B2C
West Yorkshire. Hybrid (3/2 WFH)
An excellent role for an experienced Paid Social Specialist from either in house or agency background.
The Brand:
- + £150 million Turnover
- Private Equity backed
- Successful Marketing & Digital team, continued investment in both resource and budgets
- In house Paid Media, Insight & Analytics and Creative team.
- In house Paid Media team also supported by a fantastic Digital agency.
- Fantastic working culture. Excellent reputations within the market.
- Progressive and supports autonomy. Dedication to personal development
- Great benefits package.
- Exciting and fun consumer brand. Year round trend
Job Specification:
- Support the Marketing Director in the continued development and improvement of the Paid Social Strategy. UK & International
- Your focus will be to drive Paid Social channel performance forward. Taking ownership over the strategy, making impactful changes with a fearlessness of such change. Employing a solid test and learn approach
- Fully optimise Paid Social campaigns and activity to support the most commercial plan that delivers cost-efficient, incremental value.
- This role will be supported by both the existing in house team – Paid Social/ Paid Media Executives as well as their Digital Agency.
- Multi-channel, but a key focus will be on Paid Social. Having fun with this channel and campaign content.
- Driving forward the strategy to make impacting change to brand awareness and customer engagement. Setting strategy and driving the team and agency with the activation.
- Keep up to date with the latest industry trends/changes and understanding how they could affect performance.