Sales & Marketing Director

UnderTheDoormat Group is an award-winning prop-tech company, and our London and Paris home accommodation businesses, together with our technologies and business travel platforms, make us one of the leading companies in our sector. We have been recognised by Skift as one of the top companies globally shaping the future of short-term rentals. 

Our products cover every part of the short-term and flexible rental value chain between the property and the guest. This includes Veeve’s full-service property management, Hospiria’s fully integrated global SaaS property management system and TrustedStays, the first platform to connect accredited short-term rentals globally with the GDS and global corporate travel market.

This is an opportunity to join an exciting, technology-led business with a high energy team who work closely on delivering an excellent customer experience. You will have the chance to learn new skills, be involved in significant projects and make an impact on many different areas of the company.

We are looking for bright and ambitious people to help continue to grow the business. Applicants should be adaptable, flexible and proactive in developing their own skills and capabilities. We celebrate leaders at every level of the business who demonstrate independence in their work while contributing to the culture and broader environment of UnderTheDoormat Group.

The Sales and Marketing Director will lead our Sales and Marketing teams across the businesses and will establish and oversee the delivery of our growth plans. The role would best suit someone who has significant experience in growing organisations, optimising pipeline acquisition and conversion, and delivering cost effective and innovative marketing campaigns to acquire new customers in both a B2B and B2C environment. Experience in real estate, hospitality or short-term rentals is an additional benefit. 

• Using your analytical capability to deliver sales and marketing structures, campaigns and results across each of the three business units within UnderTheDoormat Group.
• Creating, iterating and delivering the plans to grow each business unit leveraging the identified drivers to deliver continuous and sustainable growth. 
• Utilising and maximising sales and marketing activities across multiple channels including website, digital, events, PR and social media (as well as traditional marketing channels in some of our businesses) that deliver measurable ROI for the business. 
• Optimising and ensuring consistent use of the necessary tools, technology and infrastructure that is required to deliver the growth plans and ensuring their successful adoption.
• Leading the team from the front with delivery focus to execute the growth plans for the company.
• Leading on execution by owning the sales and marketing campaign results, all core commercial metrics, monitoring progress, and adjusting according to need to ensure we hit the customer and revenue growth targets

General Capabilities

• Continuous improvement – Proactively put forward plans for driving incremental business growth through sales and marketing activities and lead the delivery of any initiatives implemented.
• Customer data excellence – Understand our data deeply, be able to report on trends and related solutions and own the quality of data in our systems for your area.
• Personal development – Lead your own personal development and training to help you carry out your role more effectively, as well as delivering any team training within your areas of expertise as and when required.
• Values and Behaviours – Uphold, safeguard and promote our values and behaviours at all times.
• Policies and procedures – Have good working knowledge of our policies and procedures and ensure yourself and your teamwork within them at all times.
• Legal and regulatory – Maintain records in line with current legislation, in particular GDPR, AML and Health and Safety.

In our rapidly scaling business, you will have the freedom to innovate, improve plans with new ideas and ensure we deliver our ambitious growth plans – and we genuinely want you to drive improvements and take the lead, not just take direction. 

Applicants should be adaptable, flexible and proactive in developing their own skills and capabilities. 

You should love the idea of playing a lead role and growing the importance of sales and marketing to the company while also being able to work independently. As a scale-up business you will also have a key role to play as a team member in helping us develop our brand, communicate our offerings to our customer segments and drive leads that convert into new business. 

You must enjoy interacting with customers and partners, demonstrate excellent attention to detail, and be able to multi-task. You will often be the face (digitally, written, and in person) of the company and must be comfortable and confident this role.

Specifically;

• 3-5 years’ experience in growing companies through the successful delivery of sales and marketing campaigns, activities and plans, optimising pipeline acquisition and conversion, and ensuring we get the visibility of the company and our brands in the market to drive long term profitable growth. This includes demonstrating ROI from the sales and marketing function to the business. 
• Beneficial to the role is experience in real estate, hospitality or short-term rentals 
• Someone who thrives under pressure and with frequently changing dynamics 
• A people person who thrives on working with others and loves coaching and growing sales and marketing resources to deliver exceptional performance
• Someone who is organised and detail orientated
• Someone who has strong written, verbal and interpersonal skills who's energetic and focused
• Someone who has a strong desire to understand the market, our competitors and how we can deliver effective communications to achieve exceptional results.

-      Discretionary Enterprise Management Incentive (EMI) tax-advantaged share option scheme

-      Discretionary bonus scheme

-      Flexible and remote working options (including sabbaticals)

-      25 days holiday plus the flexibility to buy or sell 5 days

-      Free gym membership at our London office

-      Medicash healthcare cash back plan

-      An exciting and fast-paced environment with lots of development and growth opportunities

-      Friendly team and regular socials together

-      Support from a mentor on how to grow your future career

-      Informal ongoing development and training on key business skills

-      Cycle to Work Scheme

-      Discounts for you and your family and friends on our properties

-      Rewards for introducing new customers and team members

Our business is going places, and we want you to as well. If you’re interested in playing a key role in our team, please get in touch at team@underthedoormat.com.