As a Digital PR Lead you will be responsible for the day-to-day running of Rise at Seven’s digital PR account teams, ensuring the delivery of high quality campaigns and reactive PR activity that meets/exceeds client KPIs and expectations. You’ll manage a portfolio of PR accounts, set strategies, manage budgets and profitability, participate in new business activity, and provide counsel to clients. You’ll also manage people - account managers will report into you, and you will counsel coach and mentor your teams while setting a positive example.
THE JOB
PR ACCOUNT MANAGEMENT
- Take leadership on some of our biggest accounts within the PR department, leading the PR strategy and output for both reactive and campaign activity
- Develop and maintain strong client relationships by ensuring delivery against client KPIs and expectations
- You see around corners - you demonstrate an understanding of potential issues facing your clients and offer appropriate solutions
- You are a creative wizz and come up with award-winning campaign ideas, you lead, organise and participate in internal brainstorming sessions
- Identify opportunities to organically grow existing client business by proactively pitching search-first ideas – ensuring the client is aware of the wider services on offer from Rise at Seven outside of day-to-day business
- You are on the pulse and can identify relevant and innovative reactive ideas to land our clients amongst the biggest moments in the news cycle
- Event management including press trips, photocalls, product launches and stakeholder interviews
- Build product placement strategy and plans
- Further grow expertise as an expert media relations practitioner, and ensure your team’s media output is exemplary
- Develop and maintain senior media contacts and develop team media relations through introductions and face-to-face appointments – use contacts to leverage feature, coverage and content opportunities
- Chair regular client meetings - drive an agenda and lead meetings to tangible outcomes
- Drive projects internally from briefing to presentation to full implementation, delivery and analysis/measurement
- Ensure that all client & internal deadlines are respected and adhered to (for you & direct reports)
- Deliver written documents and communication with excellent attention to detail
- Work with senior PR team to ensure profitability across your client portfolio
- Liaise with client on production budgets for each campaign activity – ensure all budgets are approved
TEAM MANAGEMENT
- Be responsible for a team within our PR department
- Take ownership of their results ensuring KPIs are hit for clients within your team, assisting and directing your team when results are not as expected
- Be responsible for managing appraisals for direct reports, supporting them with their progression - create KPIs and objectives during review processes
- You take ownership of your teams utilisation, ensuring the team’s resources are used efficiently and effectively
- Ensure the team is monitoring media daily, including newspapers, magazines, broadcast as well as online & social channels for client opportunities and to keep abreast of competitor news – provide added value insight and counsel to clients
- Inspire team in day-to-day creativity
- Keep abreast of industry trends, developments, and opportunities – and share with team
- Ensure regular internal meetings take place on all clients – with team roles and responsibilities established every week
- Manage expectations. Upward manage at all times – ensure senior team is aware of all challenges and issues (personal and client related)
- Act as a positive role model for your direct team, peers and across the wider business
- Support development and training of junior team members
INTERNAL RESPONSIBILITIES
- You will be part of our senior PR team - assisting with guiding the direction of the department and working closely with the PR director and Head of PR to grow the team
- Support senior team on new business opportunities – research, development and pitch
- Develop case studies to ensure great work is captured
- Fully understand client finances and billing processes and how the agency makes money
- Demonstrate positive contribution to the overall agency – beyond your day-to-day account/client work
- Implement any other reasonable duties in line with the post which may be required
REPORTING TO…
Head of Digital PR
This is a hybrid role with 2 days per week in our Sheffield, Manchester or London office
WHAT WE CAN OFFER YOU
- A salary of up to £40-45k depending on experience
- 30 days holiday allowance plus Bank Holidays
- Your Birthday off
- Loyalty holidays - accrue 1 day extra per anniversary year (up to 5 days)
- Access to Private Medical Insurance
- Health cashback plan
- Group life assurance scheme
- Company pension scheme
- Regular socials
- Enhanced maternity and paternity leave schemes
- Flexible and hybrid working
- Bucket list scheme - an opportunity to experience a life dream!
EQUAL OPPORTUNITIES
At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.