Ecommerce Marketing Executive
Have you got a proven track record of managing branded websites?
Are you experienced in execution of acquisition plans?
Do you possess superior analytical and reporting skills?
Macgregor Black are partnering with a Global Market Leading Consumer Electronics Distributer and brand, on the search for a Ecommerce Marketing Executive. This is a permanent role based in Stoke.
As Ecommerce Marketing Executive You will be responsible for managing and developing a portfolio of branded websites. This role will focus on the likes of PPC, SEO, general web management and good experience of analytics.
Key Responsibilities
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Ensure the website is user-friendly, with intuitive navigation and a clean, responsive design.
- Conduct regular usability testing and gather user feedback to make data-driven improvements to the website.
- Oversee the execution of the monthly acquisition plans including PPC, affiliate and e-mail marketing activities for the branded websites.
- Content management of new product launches is to the required level.
- Work alongside the Head of Direct E-Commerce to develop monthly sales and content activity plans for a portfolio of branded websites.
- Manage the execution of the monthly plans including all product promotional activity and content activity for the branded websites.
- Work alongside in-house teams and roaster digital agencies to develop monthly acquisition plans for the portfolio of branded websites.
What are we looking for?
- Track record of running transactional websites via the likes of Shopify, Woo Commerce and ShopBlocks.
- Consumer goods experience preferred but not essential.
- Exposure to PPC, Social and Affiliate Marketing is preferred.
- GA experience and other analytical packages.
- Content creation with the likes of Canva and Adobe.
- Confident under pressure of budget management and achieving sales targets.
Competitive salary + benefits.
Please contact Lewis Millican for further information.