We are seeking an experienced and dynamic B2B Marketing Manager to lead marketing efforts across multiple channels. If you excel in B2B environments and have a passion for driving brand growth, this is the role for you!
As the Marketing Manager, you will be responsible for developing and executing the marketing strategy, with a focus on B2B campaigns, brand development, digital marketing, and event coordination. You’ll lead a team of two direct reports and collaborate with cross-functional teams to drive brand success. This role also involves managing CRM strategies, marketing planning, and budget oversight.
Key Responsibilities:
- Marketing Planning: Develop and manage annual B2B marketing plans aligned with business objectives.
- Campaign Management: Lead multi-channel B2B marketing campaigns, ensuring performance and ROI.
- Brand Marketing: Ensure consistent messaging and engagement through strategic brand initiatives.
- Event Coordination: Plan and manage corporate events and trade shows.
- Digital Marketing: Oversee B2B digital marketing, including SEO, social media, and website optimization.
- CRM Experience: Build and manage B2B CRM strategies to drive business growth and nurture client relationships.
- Budget Management: Oversee the marketing budget and provide financial forecasts.
- People Management: Lead and mentor a team, fostering collaboration and performance.
Qualifications and Experience:
- 3+ years of B2B marketing management and leadership experience.
- Expertise in multi-channel B2B marketing campaigns.
- Strong knowledge of CRM systems and growing brand awareness in B2B markets.
- Excellent written and verbal communication skills, with content writing experience.
- Proficiency in data analysis and reporting (GA experience preferred).
Skills and Attributes:
- Strong project management and organizational skills.
- Creativity and innovation in developing B2B marketing strategies.
- Results-driven, with a focus on achieving marketing objectives.
- Strong stakeholder management skills.