Senior Marketing Manager

Internationally successful: wienerberger

Come and join us as a Strategic Marketing Manager for Specifications or Housing in these national roles!

About the Roles

In these Strategic Marketing Manager roles, you will take the lead on the marketing strategies to establish wienerberger as the partner and solutions provider of choice for either Specifications (architects, specifiers and planners) or Housing (national and regional housing developers, and providers of social homes. .

You will be generating ideas and driving innovation within this channel to establish us as a strategic partner for our target customers. This will involve a range of marketing activities such as leveraging research, devising, and delivering marketing programmes and measuring revenue growth.

Duties are varied and include:

• Define the target market and how to maximise influence within this customer segment and access the market.
• Drive a clear understanding of segmentation within our business by communicating the segment needs and value/business propositions
• Collaborate with channel/digital/marketing and sales colleagues
• Lead customer insight across segmenst
• Champion the Voice of the Customer
• Devise and implement insight-driven channel plans
• Deliver the Channel Marketing Plan with the support of the channel delivery partner, supported by the Communications and Digital Team
• Work with Sales management to review incoming tactical marketing activity requests
• Track, analyse and report on KPIs
• Partner with the Sales Team to co-create Key Account Marketing plans
• Define and manage the expenditure budget, and track return on marketing investment
• Establish and develop relationships with relevant trade associations and industry bodies and publications.

Hours of Work: 9am to 5pm, Monday to Friday

About You

You will be an experienced marketing professional who has a track record of designing and delivering strategic marketing for building materials, construction products, or related services.

With expertise in leading channel strategy delivery, you will bring strong experience of research/insights and networking with contacts at all levels, whilst maintain a focus on delivering best in class service.

For the housing role you may have worked in the new-build housing or social housing sectors and understand how they operate.

For the Specifications role you may have knowledge of the construction/building/specification sector

You will have:

• Excellent communication skills (both written and verbal)
• Proven marketing capability, both delivery and strategic level
• Marketing qualifications from a recognised body (eg CIM)
• Experience working in a customer-centric environment
• Experience budget setting and managing activities based on ROI

Desirable

• Proven experience in a customer marketing environment
• Experienced sales lead
• Strong influencing skills
• Strong project management skills
• Experience influencing other departments and colleagues across a number of projects towards a common goal
• Experience promoting products and services to these sectors

About our Benefits

• Salary up to £62,000 (depending on experience)
• Annual bonus up to 10%
• Single private medical cover
• Company car or allowance
• Professional growth, training, and opportunities to hone your skills and knowledge
• Ability to purchase additional holidays
• Company Pension
• SIP – ability to become a shareholder via our Share Scheme
• Life Assurance
• Flexible benefits offering (including health, wellbeing and money saving opportunities)

About us

wienerberger is a leading international provider of building materials and infrastructure solutions. We improve the quality of life and shape the future of construction.

With our 19,000 employees at 216 locations in 28 countries, we improve the lives of people all over the world. Our products and system solutions enable energy-efficient, healthy, climate-friendly, and affordable living.

So what are you waiting for? Come and join wienerberger as a Strategic Marketing Manager and start growing your career with us today!

The closing date for this role is subject to change and may be closed earlier than advertised.