External Communications and Digital Marketing Manager

NOCN is seeking to recruit an External Communications and Digital Marketing Manager to work on a full-time permanent basis as part of NOCN's Marketing team at our Sheffield office.

NOCN Group’s Core Proposition:

NOCN Group offers future-fit skills solutions in the areas where they are most needed: preparation for life & work; construction & the built environment; engineering, manufacturing & the green economy; health & social care; and education & management.

We exist to advance skills globally to enable people to reach their potential and organisations to thrive for improved productivity, sustainability, social mobility, and inclusivity.

A career at NOCN Group offers you the chance to be part of a fast-growing, international educational non-for-profit. Plus, there’s lots of other great benefits which can be viewed on our website at: https://www.nocn.org.uk/about/careers/why-join-nocn-group/benefits/

NOCN Group has been named amongst the Best Medium-sized Organisations in the UK as one of Sunday Times’ Best Places to Work 2024 list.

Purpose and Objectives:

The External Communications and Digital Marketing Manager will support NOCN Group in building its visibility, influence and impact globally as a skills sector leader.

Through engaging, organic thought-leadership campaigns and content, the post-holder will promote NOCN Group’s expertise and full suite of skills solutions, whilst building the brand by sharing stories that bring its social purpose as a specialist skills charity to life, differentiating it from competitors for maximum stand-out. This will require an in-depth understanding of the marketplace (including regulatory landscape) and audiences (including key stakeholders and influencers).

You’ll have direct responsibility for maximising the Group’s social media platforms (Linkedin, Facebook and X) as key communications and engagement channels, as well as input into how to drive forward the brand, tone of voice and visual identity in a consistent, engaging, memorable and impactful way. And you’ll be responsible for the development and management of the corporate website content, ensuring it is a ‘shop window’ for a diverse range of audiences and optimised to maximise traffic, engagement and conversion through keyword-rich, high quality, relevant, easily digestible multimedia content. You’ll also need to act as the ‘eyes, ears and voice’ of the organisation as our in-house PR expert.

Everything you do will need to be within the regulatory and compliance rules of the industry we operate in. That means you’ll need to be confident interpreting guidelines and following the right

approval processes prior to publications.

About you...

The ideal successful candidate will need to meet the following essential criteria:

• Membership or qualification in Chartered Institute of Marketing (CIM) or Communication, Advertising and Marketing (CAM).
• Sector specific knowledge and evidenced experience, including markets, media and publications, thought leaders, opportunities, trends, competitors and organisations, in at least one of NOCN Group targeted sectors (e.g. construction, business & admin, education, engineering & manufacturing, financial services, health & social care, management, retail and transport.).
• Experience in B2B marketing and communications activities including marketing plans and campaigns as well as the use of social media.
• Ability to make considered judgments.

Desirable criteria:

• Education Foundation or the Institute of Direct and Digital Marketing (IDM).
• Knowledge of UK FE market, vocational qualifications, EPA apprenticeships, job cards.

Application Instructions:

If this sounds like the job for you, please send your completed Equal Opportunities Monitoring Form, CV and a covering letter, explaining why you are the best fit for the role, to: recruitment@nocn.org.uk

Please specify the role that you are applying for in the subject header of the email.

As a proud member of both Disability Confident and Inclusive Employers standard, we celebrate and recognise the benefits of equity, diversity, inclusion and belonging. As such, we welcome and encourage applicants from all backgrounds, and should you require any reasonable adjustments at any stage of the recruitment process, please let us know and we will do our best to accommodate.

The full Job Description/Person Specification and Equal Opportunities Monitoring Form can be downloaded from our website at: https://www.nocn.org.uk/about/careers/nocn-group-vacancies/external-communications-and-digital-marketing-manager/