ROLE: Business Account Executive
LOCATION: Cardiff (Hybrid 1 Day)
SALARY: £25,000 - £30,000 DOE
Job Description
Business Account Executive
Summary: The Business Account Executive is responsible for establishing, building, and nurturing long-term business relationships to generate new apprenticeship starts with both new and existing clients. This role is essential for achieving monthly apprenticeship start targets and involves promoting and selling a range of services.
Duties and Responsibilities:
Specific Responsibilities:
- Generate apprenticeship starts with new and existing clients through various sales activities, including sales visits, appointments, presentations, networking, mailshots, telephone sales, cold calling, and lead follow-ups.
- Collaborate with the Business Account Manager to develop account plans for assigned clients, setting targets for customer satisfaction, retention, and future sales growth.
- Maintain market knowledge to identify and pursue new business leads.
- Take full ownership of the client relationship from lead generation through to solution creation, apprentice start, and transition into key account management, ensuring maximum opportunities are realised.
- Achieve sales targets and business profile requirements in line with contractual obligations and key performance indicators.
- Handle speculative calls, new inquiries, aftercare, and client service calls in a timely and professional manner.
- Support clients in planning their recruitment and training strategies, including managing enrolments, launch events, and inductions.
- Liaise with the onboarding team to ensure all paperwork for apprentice sign-ups is completed, fully compliant, and supports an effective start.
- Stay commercially aware of business opportunities in the local labour market and adopt a proactive approach to business generation.
- Report sales activity, data, and forecasts on a weekly/monthly basis as required.
General Responsibilities:
- Ensure the security of company assets.
- Comply with all company policies and procedures.
- Adhere to safeguarding policies and procedures.
- Comply with Equal Opportunities legislation and proactively challenge prejudice, discrimination, and stereotyping.
- Implement quality policies and procedures fully.
- Follow health and safety policies and consider the impact of actions on the safety of learners, clients, and visitors.
- Support the organisation’s core values.
- Cooperate with staff to maintain a healthy and safe workplace, reporting any risks to the designated Health and Safety Officer.
- Perform other duties as assigned.
- Attend relevant training and personal development programmes.
Person Specification
Essential Experience & Qualifications:
- Experience working in a target-driven commercial environment.
- Sales experience, including telesales.
- Networking skills.
- Presentation and report writing experience.
- Experience in client relationship management, customer service, or sales.
- Full driving licence with access to a vehicle.
Skills:
- Strong interpersonal skills.
- Influencing and negotiating abilities.
- Excellent written and verbal communication skills.
- Planning and organisational skills.
- Well-organised with a structured approach to work.
- Ability to meet deadlines and targets.
- IT literacy.
- Fluency in Welsh (desirable).
Knowledge:
- Good understanding of marketing principles.
- Awareness of the local labour and business marketplace.
- Knowledge of safeguarding and prevent principles.
Characteristics:
- Self-motivated and proactive.
- Flexible and adaptable.
- Ability to work under pressure.
- Reliable and enthusiastic.
- Team player with resilience.
Interested in this role? Please send across your CV to kjones@smartsolutions.co.uk