THE ROLE
We’re looking for a talented and driven Creative Lead (Part-time or full-time) to join our team and play a pivotal role in shaping the visual storytelling for LESTRANGE across our digital platforms. This is an exciting opportunity for a highly motivated individual with a passion for creating highly engaging, cut-through brand content in the menswear space.
The Creative Lead will be responsible for conceptualising, planning, and delivering everything from social-first video content for our in-house publication the Essentialist to beautifully executed seasonal campaign shoots, collaborating with high-profile partners and celebrities.
You will work closely with the marketing teams, overseeing in-house and freelance photographers and videographers, and ensure that all visual assets are aligned with marketing strategy and delivered on time. This role requires a strong mix of creative vision and high-output execution, art direction, being plugged into wider creative trends, and the ability to manage multiple projects in a fast-paced environment.
RESPONSIBILITIES
Your role will include, but not be limited to:
Creative Strategy & Concepting
- Respond to marketing briefs with innovative, cut-through content ideas, leading the execution of both video and photography assets.
- Develop and implement a creative strategy across all channels (social media, The Essentialist, partnerships, and product) in collaboration with the wider team.
- Ensure content is optimised for various platforms, with a focus on short-form video that resonates with our audience.
- Stay on top of emerging creative trends and present weekly ideas that drive both organic engagement and performance-driven results across platforms.
- Provide art direction for all visual content, establishing and maintaining a cohesive brand aesthetic across all platforms.
Project Management:
- Lead the content creation process with support of an in-house producer, coordinating timelines and deliverables to ensure assets are delivered on time, working collaboratively with various stakeholders including the marketing team, in-house creative team and freelancers.
- Manage multiple projects concurrently, balancing priorities and ensuring the smooth execution of all tasks
REQUIREMENTS
Proven Track Record in Cut-through Content Creation
- Demonstrated ability to respond to marketing briefs and deliver impactful video and photography content with a focus on high reach and engagement across platforms.
- Experience delivering creative for a menswear brand and/or demonstrating an understanding of the premium menswear customer.
Art Direction Skills
- Strong ability to guide the visual direction of content, ensuring a cohesive and aspirational brand aesthetic. Experience in setting visual guidelines and overseeing creative execution from concept to completion.
Project Management Skills
- Experience managing multiple content projects simultaneously, with a strong ability to meet deadlines and work with various stakeholders.
- A proactive and hands-on approach to tackling projects in a startup environment
Team Leadership Experience
- Proven ability to lead and manage a team of photographers and videographers, ensuring creative direction is executed to a high standard.
Strong Knowledge of Market Trends
- Keen understanding of current creative trends, especially in short-form video content, and the ability to apply these insights to content strategies.
Stakeholder Management
- Experience working with internal teams and external partners to ensure timely delivery of assets.
NICE TO HAVE
- A background in video editing and shooting with a strong sense of editing styles optimised for engaging content
- A background in photo editing and shooting with a strong sense of visual composition similar to the LESTRANGE brand
- Proficiency in graphic design
WHO YOU ARE
- A highly creative and organised individual with a passion for visual storytelling.
- An experienced creative who thrives in fast-paced, dynamic environments.
- An effective team player with excellent leadership and communication skills.
- Able to manage multiple projects and priorities with ease.
- Always up to date on the latest creative trends and best practices in short-form video content.
DETAILS
- Full-time role
- 5+ years experience
- Competitive pay + equity for experienced hire
- Free subscription to Audible.com/Calm/Headspace
- Clothing budget and staff discounts
- Extra holiday allowance for self-improvement
- Flexible remote working in Studio
- Start ASAP
ABOUT LESTRANGE
LESTRANGE is a B Corp certified menswear brand on a mission to make owning less the new luxury, reducing the number of clothes we need in our wardrobes and our impact on the planet at the same time. Our vision is for a paradigm shift in the culture of fashion.
This mindset goes beyond how we use clothes, rethinking our impact at every stage of the lifestyle of garment production - publishing an annual impact report showcasing our progress. This spans from using only renewable or recycled materials to free-lifetime repairs to the launch of Re_Work - a limited run of used but fully restored garments.
LESTRANGE has been on a fast growth trajectory since becoming direct-to-consumer in 2017 - growing more than 20x. The brand has been championed by majorpublications including Esquire, GQ, and The Times who named L’Estrange “the new smart casual” and GQ who named in their top quiet luxury brands . We were also named in the FT top 100 fastest growing brands in Europe.
Our newly opened biophilic stores have been covered by numerous outlets including Dezeen, Spaces Magazine and Hypebeast. We have just opened our 3rd London location and our first international outpost in Amsterdam, as we embark on the next stage of expansion online and via a network of physical stores.
GET IN TOUCH
Interested candidates are requested to email their CV, portfolio work, and a short write-up on why you’d like to join our fast-growing team.