Paid Media Account Director - B2C Performance

We're an award-winning Social Media agency based in the UK.

We work with brands such as Hunter Douglas, Mattel Toys (including Scrabble, Barbie and Thomas the Tank Engine), Linda McCartney Foods, Sun Pat, Tottenham Hotspur Football Club, Virgin, Avanti West Coast Trains, AXA IM and Dow amongst others.

Our team is a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.

Sound good? Read on!

Role overview

As a Paid Media Account Director - B2C Performance at Cubaka, with a focus on data-driven performance marketing, you will be responsible for driving the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation.

With a specialisation in data analysis and performance marketing, you will always seek opportunities to improve account performance, improve campaigns, and implement data-backed strategies.

You will be reporting to the Managing Director.

As a Paid Media Account Director - B2C Performance at Cubaka, you will:

Paid Media Expertise & Strategy Development

• Develop and implement data-driven paid media strategies for B2C clients across main platforms, including Meta, TikTok, and Pinterest.
• Utilise in-depth analytical techniques to identify performance trends, ensure continuous optimisation, and propose new testing strategies based on data insights.
• Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with business goals.

Client Management & Collaboration

• Be a primary contact for clients, focusing on understanding their goals and translating them into measurable paid social KPIs.
• Foster relationships with clients to manage expectations, present performance insights, and identify additional growth opportunities.

• Analyse main performance metrics such as ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance.
• Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.
• Use data to evaluate client-side opportunities and challenges, and implement strategies to increase revenue.

Leadership & Team Collaboration

• Lead and line-manage a team of paid account managers.
• Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team.
• Collaborate with creative, analytics, and strategy teams to ensure that the campaigns are aligned and optimised for maximum performance.

Market Research & Trend Analysis

• Stay updated with the latest industry trends, platform updates, and latest technologies to inform and refine performance strategies.
• Conduct competitive analysis and market research to identify areas of difference and increase account growth.

You will bring:

• 3-5 years of experience in managing paid social performance campaigns for B2C clients, with a focus on data and performance analysis.
• Expertise in working across main social platforms such as Meta, TikTok, and Pinterest, and a proven ability to leverage data for actionable insights.
• Great at data interpretation to interpret complex data, draw conclusions, and make evidence-based decisions to enhance campaign performance.
• A solid understanding of financial tracking, budgeting, and account profitability.
• An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimization and growth within your team.

And in return, Cubaka offers:

• Unlimited holiday (oh yes!)
• Free breakfast in the office
• Perkbox
• Auto-enrolment pension, with up to 8% contribution
• Regular socials and team-building sessions
• Annual salary review, quarterly performance reviews
• Choice of company Apple MacBook Pro or PC
• Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
• 2x company events/parties a year

Why Us?
Cubaka and Brandwidth recognise that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.

As a growing, global company, we focus on fairness and inclusion, ensuring that merit, competence and potential are the basis for all decisions about recruitment, development and appraisals. Cubaka and Brandwidth take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.