REGIONAL ACCOUNT EXECUTIVE - Drinks - North West
Location: Field based
Salary: Up to £39,000 basic + 20% bonus + Company Car + pension + healthcare etc.
New Chapter Consulting have joined one of the biggest brands in the global drinks industry in the search for a Regional Account Executive. They've grown 20% in the last year due to their effective marketing strategies and their culture is second to none. They're passionate, non corporate and it's an extremely sociable environment. They're now looking for a Regional Account Executive to join their team!
As a Regional Account Executive you will be responsible for driving availability & secondary placements of the brand, building and developing internal/external relationships, executing instore sales drivers and acting as an expert within the Soft Drinks category.
Responsibilities
- Responsible for 20 Regional Grocery Groups with influence over 500 Stores with major retailers.
- Prioritise and manage coverage of your key accounts and stores to maximise growth opportunities within your territory.
- Establish effective joint working relationships with key stakeholders both internal/external.
- Work closely with field sales agency sales representatives to align store priorities to support your Regional Agreements.
- Plan, forecast, track, and review sales performance & targets for all groups & stores.
- Maintain and increase availability of brand at both Front-of-Store (Chilled) and Back of Store (Ambient) and agree additional placements of the product in store, through either store owned or branded fridges
- Ensure effective roll out of New Distribution Points (NDP) in line with National Agreements.
- Increase in-store presence through visibility and awareness of the product through merchandising product on shelf, in fridges and around the store
- Drive compliance of agreed National Head Office Joint Business Plans whilst also identifying local promotional opportunities.
- Execute relevant Point of Sale (POS) and bespoke activations reflecting relevant brand campaigns.
Essentials
- Proven sales skills
- Clear understanding and knowledge of Grocery channel and major retailers
- Great track record of achieving targets
- Be able to effectively communicate and negotiate with customers.
- Strong ability to utilise and understand category and financial insights
- Ability to develop strong relationships with internal/external stakeholders
The territory covers the North West of England including major cities such as Manchester / Preston etc. and you'll need to live within, or be willing to relocate to this area.
Could this be a role of interest to you? If so, apply with your CV now!