Marketing Graduate - Biddable Media

Company Description

Zoro UK is a wholly owned subsidiary of Grainger (NYSE: GWW), a global industrial supplier with headquarters in Lake Forest, IL, USA.

We are a new business in the Industrial MRO market, looking to increase our share of the market, through a proposition that is focused on the needs of our customers.

The Zoro teams are in London and Leicester. Leicester is the home of the Category, Customer Service & Sales, Merchandising and Finance teams, whilst our Technology, Marketing and Data Analytics, and HR teams are based in the heart of London. 

Working for Zoro UK means working within a start-up culture but with the backing of an established global player within the MRO market. We aspire for fast growth; we seek new ideas to succeed and disrupt the market; we solve problems and seek out new ones; and we seek individuals who are comfortable with ambiguity.

Primary Function

Reporting to the Biddable Media Manager, the Biddable Media Executive’s primary responsibilities would be to manage the day-to-day activity of Zoro UK’s extensive Search Engine Marketing accounts. With a monthly biddable budget of +£100k, you’ll be looking for ways to spend “smarter” on our always-on campaigns across search and shopping, Google and Bing.

Utilising both your creativity as well as your analytical skills, a successful candidate will be full of suggestions and eager to learn more. We look to you to drive improvements against our KPIs in however many different ways possible. Your primary tasks include: testing ad copy, discovering new keywords, analysing performance, and getting involved in the improvements of Zoro’s proprietary tools.

This role is highly analytical, we’d expect you to have a good numerical understanding and commercial acumen, allowing you to learn new skills such as SQL or Python - for which you’ll receive support.

Principal Duties & Responsibilities

Biddable Media

• Manage, develop & implement Zoro’s Biddable Media strategy.
• Present weekly & monthly performance reports to key stakeholders and the wider company.
• Optimise Biddable media spend towards periodically reviewed KPIs (ROAS and CPA).
• Define and schedule tests for the Biddable Media learning agenda.
• Liaise with internal & external suppliers to improve the quality of product listings.
• Structure our accounts to follow best practice and ensure optimal exposure.
• Write engaging ad copy, relevant to users' searches.
• Growing, analysing and segmenting our keyword universe.
• Expand on Cromwell’s usage of ad extensions.
• Identify and contribute to the improvements to in-house tools.

Other Digital Marketing & General Related

• Actively help define our digital roadmap and strategy.
• Help build out landing pages and content opportunities.
• Support the overall Marketing Calendar.
• To work to the company management systems at all times.
• Other tasks as they arise.

Preferred Education & Experience

• BA/BS or equivalent education.
• Commercial acumen - must be able to measure, report and optimise on campaign parameters.
• Around 1-2 years in a similar role.
• Sound knowledge of analytics software, specifically Google Analytics.
• Experience with SQL, AdWords Scripts (JS) (or similar). 

Work Environment

• May require occasional travel as needed both domestically and internationally.
• Collaborates closely with other members of the Marketing, Zoro and wider Grainger teams.