Manager Marketing Operations

Founded in The Netherlands in 1988 and with over 2,200 customers worldwide, IFS Ultimo delivers rich, SaaS-based enterprise asset management (EAM) solutions known for rapid deployment, ease of use and unparalleled time to value.

We believe happy and productive technicians and operators are the backbone of profitable, sustainable businesses. We strive to make the lives of these frontline VIPs easier by minimizing admin time, maximizing wrench time, and automating workflows. Our powerful EAM solution enables more than 100k technicians and operators, who manage over 15 million assets worldwide.

IFS Ultimo is part of the global IFS organization, which develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations.

We are growing! The Head of Marketing Operations is essential to our team’s ability to scale into exciting new markets around the world.

In this role, you are responsible for optimizing and automating marketing processes and, ultimately, playing a pivital role in marketing efficiency and effectiveness. This role requires someone who can see the big picture and the complex challenges it presents, while also diving into the data to diagnose problems and solutions.

You will build the foundation for a new marketing operations function in IFS Ultimo, as well as maintain and evolve that foundation going forward in line with the business’s needs.

Through close alignment with Regional Sales leadership, you will design and deliver data-driven insights and advise on improving campaign performance, marketing effectiveness and ROI.

• Together with the CMO and Sales Leadership, support the annual marketing planning process, including setting objectives aligned with the business
  

• Develop and manage the Marketing KPI dashboard, ensuring transparency for the rest of the organization and regular reporting
  

• Identify goals that are in-line with sales, establish clear KPIs for all marketing programs, and provide insights and recommendations on marketing program performance.
  

• Maintain weekly and quarterly reports on program performance against goals (awareness, lead gen, pipeline development); identify and alert team of trends throughout the quarter
  

• Develop and implement attribution models to accurately measure the impact of marketing campaigns on pipeline generation
  

• Ensure the accuracy and reliability of lead, account, campaign, and partner marketing data
  

• Review inbound leads, ensuring they are correctly attributed and allocated to campaigns; provide input on where to refine the lead management process where appropriate
  

• Serve as the main point of contact for our Sales Operations team, aligning on key projects and cross-funnel operations
  

• Manage and proactively optimize the Marketing Technology stack, including marketing data flow & quality;
  

• Lead the selection and implementation of new Marketing Technologies
  

• Develop a 2 year roadmap for MarTech, based on the anticipated needs of the team and the organization
  

• Ensure marketing activities comply with relevant data protection and privacy regulations (GDPR)
  

• At least 5 years of direct experience in Marketing Operations for a B2B organization, ideally in the technology space
  

• Experience with developing KPIs for marketing teams and collaborating on team goal-setting
  

• Data-driven with strong quantitative and analytical skills
  

• Strong track record of developing and maintaining highly collaborative cross-functional relationships
  

• Strong understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies