My client is a pioneering blockchain organisation that is doing exciting and innovative work within the industry.
Due to ongoing growth, they are seeking a Senior Marketing Manager with extensive experience of working within the blockchain industry, and GTM to join their team.
This is a fast-paced environment where no two days are the same, making it ideal for someone with a background in start-ups, emerging technology, or crypto environments.
Role & Responsibilities not limited to;
- End-to-end campaign management - from strategy to execution
- Ensuring all campaigns align with brand guidelines and company objectives.
- Co-lead content creation in the following channels - websites, blogs, social media posts, press releases, and events
- Leading & Co-ordinating Junior members of staff
- Implement SEO strategies aimed at increasing online presence and improving organic search rankings.
- Lead community engagement on their channels, particularly Twitter and LinkedIn, grow the community and interact with its members
- Establish and build relationships with key influencers and opinion leaders within the crypto / blockchain industry.
- Collaborate with internal teams to ensure marketing efforts align with company objectives and product development.
- Conduct market research to identify trends and customer insights
You will need to have;
- Previous experience in a similar Senior Marketing Manager role with a passion for the blockchain industry
- Ability to work in a fast paced environment ideally start-up, tech or crypto
- ?Experience with GTM Strategy
- Experience of event management
- Experience of implementing marketing strategies
- Experience writing blogs, articles, web-content and social media content
- Effective time management and organisational skills
- Ability to adapt to change & a creative mindset
- Project management skills
- Excellent verbal and written communication skills, with experience writing blogs and social media content
- Strong analytical skills for evaluation and decision-making
- Proficiency in using; Google suite, Google analytics, Search console, Social Media
Please note there may be some international travel required for this role
In return, they offer a competitive salary and the opportunity to work in an organisation that is engaged in exciting projects within the industry.